PressBox Archive - ExchangeWire.com
Latest Posts. The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video
Reports - ExchangeWire.com
Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution.
Retail Media Hub - ExchangeWire.com
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media …
Now Available to Global Brands - ExchangeWire
Feb 18, 2021 · DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV …
EMEA - ExchangeWire.com
Tracking Ad Trading and the Exchange Marketplace. We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum …
Will AI Help or Hinder Privacy? - ExchangeWire.com
Jun 26, 2023 · Since ChatGPT launched last November, interest in artificial intelligence has skyrocketed, with discourse around its potential impact on everything from healthcare to …
ExchangeWire: Data-Driven Advertising and Marketing Technology
On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and editorial lead Mat Broughton, to discuss the latest in the media, marketing and ad tech …
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and …
Smart AdServer Rebrands as Equativ - ExchangeWire.com
Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ.This follows the company’s …
As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience