Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Avinash is the Author of Web Analytics 2.0 & Web Analytics: An Hour A Day, the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google.

Avinash helps executive teams, marketers and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. Avinash is the global Chief Strategy Officer of Croud, a leading full-service marketing Agency.

May 8, 2023 · Avinash Kaushik, Intent Marketing and the 4 Timezones of Right-Time Marketing. Marketing Magazine, UK : May 01, 2015 The future of brands: as technology proliferates, humanity prevails.

Apr 19, 2010 · Web analytics 101 by Avinash Kaushik This comprehensive guide to using analytics from Avinash is a great resource for people looking to develop their understanding of goals, metrics, KPIs, dimensions and targets.

May 19, 2006 · Avinash Kaushik is credited with coining the 90/10 Rule for Magnificent Web Analytics Success, which essentially states that 10% of your resources should be allocated to tools, but the other 90% should be dedicated to the people who will wield these tools.

Aug 12, 2013 · I see that Avinash has already written a separate and excellent post on Incrementality: https://www.kaushik.net/avinash/controlled-experiments-measuring-incrementality/. Thus, I'm trying to understand the point of the above post since none of these attribution models truly solve anything.

Jul 6, 2015 · Google’s Avinash Kaushik writes excellently on a customer-centric framework for thinking about how individual digital marketing channels can feed into a unified strategy that ultimately drives new customer growth: surely the key goal of any business.

Mar 12, 2007 · According to Avinash Kaushik, Digital Marketing Evangelist at Google, “If your dashboard does not fit on one page, you have a report, not a dashboard…..This rule is important because it encourages rigorous thought to be applied in selecting the golden dashboard metric.”

May 22, 2006 · Avinash Kaushik is one of the most insightful and intelligent web analysts I've ever met. On his excellent blog, Occams Razor Avinash said it best. "80% of the time you/we are wrong about what a customer wants / expects from our site experience."