The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

In Saudi Arabia, the energy drink market is fiercely competitive, with established players such as Code, Redbull, W1, and Bison dominating the majority of the market share. Despite being relatively ...

Generally, our strategic objectives were increasing brand awareness in terms of video views and generating campaign engagements during the Saudi National Day '23. Specifically, our strategic ...

This is a story about getting brand into the boardroom. It's a case study on how to start listening to your CEO, to put their message at the heart of your company's brand, and to send that message to ...

Part of the Marketer's Toolkit 2024, this report dives deeper into the survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans. Marketers are ...

In the symphony of strategic endeavors, our 360-hourglass acquisition funnel optimum approach has woven a tale of triumph, surpassing intended goals tremendously. Amidst the golden echoes of success, ...

Campaign details Brand: stcAgency: UM MENATRegion: EMEA Strategy Objective stc is the largest telecoms business in the Middle East and North Africa, known for its strong heritage and reputation in the ...