Newsfluencers are changing the shape of news — and with it, the future of PR. Creativity, granular targeting and ...

M&S’s response to its recent cyber-attack serves as a prime example of how to manage immediate crisis communications ...

Conducted by Taylor Herring, the report The News is Dead; Long Live the News highlighted that the PR industry is “failing” to ...

Former Prime Minister Tony Blair had some harsh words of criticism over Government net zero policy this week — and his ...

The poem itself is gorgeous, using a flowing A-Z motif to walk you through the day in the life of a probation officer, but ...

Journalists, who are often short of time and chasing down deadlines, may stick to people they actually know, which could mean ...

This first good PR of the week proves my theory to be right. @foodwithasb The chocolate is on the bottom of digestives 😭 ...

Following the Covid-19 pandemic, corporate office culture content, especially on TikTok, has skyrocketed in popularity. Trends like “Day in the Life” and “GRWM” (Get Ready With Me) have Gen Z users ...

If you’ve ever worked in a PR agency, you’ve probably daydreamed about moving in-house. Maybe it was during a late night client call, while juggling your tenth account, or simply the allure of one ...

Crafting a research campaign that delivers impactful PR results hinges on one crucial element: a robust brief. But, despite its importance, many PRs will hit a briefing blind spot when commissioning ...