European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

这样做的目的是通过缩小收件人的范围，使您的营销活动更具针对性，从而更有可能产生共鸣。您只需联系那些可能会关心您所销售产品的人，就能提高效率并减少浪费，而且您还能准确了解营销活动在这些群体中的效果。您在大规模覆盖方面所牺牲的一切，都将在相关性的提高中得到弥补。 高级 ...

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그레이스노트에서 2024 파리 올림픽의 금메달, 은메달, 동메달 개수 예측을 포함한 첫 번째 가상 메달 테이블(VMT) 예측을 발표합니다.