The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content.
Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...
The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...
How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.
YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...
ユーチューブ、2月のテレビ視聴の11.6％を占める。 FOXはスーパーボウルとケーブルニュースの視聴率に後押しされ、初めてメディア販売会社のトップ3に躍り出た。 2025年2月のインターバルは ...
YouTube capta el 11,6% de los telespectadores en febrero. FOX se sitúa por primera vez entre los tres primeros distribuidores de medios de comunicación, impulsada por la Super Bowl y la audiencia de ...
ソーシャル・メディアやリテール・メディアの重要性が増す中、広告主は、ボトム・ファネルでのコンバージョンに最適化されたデジタル・チャネルと、ファネルの上部でブランド ...
소셜 미디어와 리테일 미디어의 중요성이 커지는 상황에서 광고주는 퍼널 하단 전환에 최적화된 디지털 채널과 퍼널 상단에서 브랜드 자산과 인지도를 구축하기 위한 TV 및 라디오와 같은 기존 ...
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