The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...

Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...

A decade since its launch and with the ultimate goal of engaging listeners, Spotify Wrapped also drives a “fear of missing ...

Travel firm On the Beach continues to drop marketing spend as a percentage of revenue as it hails marketing efficiency drive.

Historically, London has been considered the epicentre of creativity in Europe. Talent would flock to the capital for better ...

It may have a different name since its was acquired by YouGov, but the CPS GfK consumer panel is still a piece of regular ...

The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...

Having generated 40.6 million impressions on TikTok with its latest campaign, Booking.com is bringing its “motivations-led” ...

The marketing industry can sometimes forget that advertising needs to work in the short term in order to be able to deliver ...

The final quarter is predicted to be big for advertising spend. Global advertisers are expected to spend $299.2bn (£235.3bn) ...

M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation that led to the retailer being named ...

Compare the Market’s Mark Vile discusses how transitioning from chief marketing officer to chief brand officer has given him ...