New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...

In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals.

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, including one timed ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.