Amos Mananyetso, editor at the Daily Sun, explained how selling the transformation vision to employees and investing in the ...

During the Building Direct Audiences Master Class, part of the INMA Product & Tech Initiative, media leaders shared how the ...

In the era of information overload, personalised newsletters offer a way to cut through the noise and build lasting reader ...

A new AI feature at the Los Angeles Times proves a cautionary tale of why news companies need to keep a human in the loop.

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Joe Ageyo, editor-in-chief of Nation Media Group, is heading newsroom transformation at the Nairobi-based news company.

T esting different headlines for an article is one of the most effective actions a newsroom can take to ensure articles are read more widely. The (loyalty) click-through rate (CTR ...

“First, the cost of broadcasting establishes a significant barrier to entry, making it economically infeasible for low-value publishers to distribute content that way. Second, on-device AI models ...

Like other publishers ACM’s western NSW dailies have had success building digital subscription businesses as consumption habits shifted to digital. In these regional centres, approximately 1 in 10 ...

Below are the recordings and presentations from the INMA Master Class: Building Direct Audiences in March 2025. As each module is completed we will edit and upload the presentations for class ...

With the Spirit of Northern Ireland Awards, Mediahuis celebrates and showcases the very best that Northern Ireland has to ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...