Posterscope, a dentsu network agency specialising in location-based marketing, operates across 35 countries. With more than ...

This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report. Contact Customer Support at ...

Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor ...

As toughness meets streetwear cred, the company will tap into experiential activations and digital storytelling to captivate ...

M&C Saatchi is rebranding globally with a new look and strategic focus under the banner "Cultural Power". The group is “galvanising around the principle to create cultural power for clients” in ...

He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.

With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing ...

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about ...

Articles written by Manish Sharma ...

Cathay Pacific, a global leader in aviation, recently unveiled an innovative Out-of-Home (OOH) campaign that redefined how ...