Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...

The campaign included a landing page, where visitors can access educational content around scam awareness and take a pledge ...

Articles written by Natasha Kharadi ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...

Posterscope, a dentsu network agency specialising in location-based marketing, operates across 35 countries. With more than ...

Launch of Campaign Germany follows Canadian expansion earlier this year. Contact Customer Support at ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...