Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...

The campaign included a landing page, where visitors can access educational content around scam awareness and take a pledge ...

Articles written by Natasha Kharadi ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...

Posterscope, a dentsu network agency specialising in location-based marketing, operates across 35 countries. With more than ...

Launch of Campaign Germany follows Canadian expansion earlier this year. Contact Customer Support at ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Response India, a Kolkata-based advertising agency, has unveiled a public awareness campaign, 'Rolling Heritage, Moving Futures', recommending the adoption of trams as the most suitable sustainable ...

Last week, Archetype CEO Helena Maus made a disheartening decision—she cancelled her first-ever trip to India due to Delhi’s dangerous air quality. The local team at the PR agency, eager for a town ...

Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that ...

This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...