After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...

Launch of Campaign Germany follows Canadian expansion earlier this year. Contact Customer Support at ...

Posterscope, a dentsu network agency specialising in location-based marketing, operates across 35 countries. With more than ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

With 83% of B2B buyers in India perceiving short-form videos (SFV) from industry experts as a highly trusted B2B content form, LinkedIn has introduced a range of video features targeted at B2B ...

When Mumbai-based Gauri Devidayal and her husband, Jay Yousuf, launched ‘The Table’ in Mumbai in 2011, they intentionally ditched the white-tablecloth fine-dining formula. Instead, they introduced a ...