Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe.

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and ...

Cannes Lions International Festival of Creativity has responded to criticism from Zaid Al-Qassab, former chief marketing ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, ...

At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that ...

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its ...

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns.

Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC, celebrating the city’s heritage and ...