It’s no secret how powerful social media can be for brands. It’s a marketing team’s dream to have an engaged community on social platforms, and today, TikTok is at the eye of that storm. Every brand ...

NEW YORK, NY, December 10, 2024 – Horizon Media, the largest U.S. media agency and the largest independent agency globally, today unveiled One Horizon, an innovative, full-service, general-market ...

What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s ...

In an era where brands stumble over themselves trying to create “authentic connections,” Netflix just schooled the marketing world with a masterclass in cultural engagement. Their strategy? Walking ...

In the global marketing landscape, we all know the frustration: a beautifully crafted campaign, designed with care at the central level, gets lost in translation when rolled out across regions. What ...

In a digital world overflowing with noise, the real challenge for brands isn’t being seen—it’s being felt. It’s no longer enough to create visually stunning campaigns or rely on familiar strategies ...

The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist ...

You know this already, but the Creator Economy is hot. I’m a long-time veteran of this space and I’ve had a first-row seat as our industry has gone from an internet sideshow to a $250 billion behemoth ...

In the women’s health landscape, the menopause market is a blind spot. Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities, and ...

The holiday shopping season has become somewhat of an endurance test with some seasonal offers starting even before the hallowe’en decorations have been dusted down. So how can brands cut through this ...

There isn’t a successful company out there that will tell you to treat everyone in your audience the same. Why? Because doing this almost guarantees you connect with no one in your audience, let alone ...

With Google’s decision to keep cookies but allow consumers to opt-in or out, marketing on the open web will need to adapt. This shift mirrors trends seen on iOS, where 76% of consumers opt-out, ...