News

Linda Yaccarino leaves X—what it means for advertisers
Her departure leaves no chief negotiator for advertisers to contend with at Elon Musk’s social platform and uncertainty over ...
How Portland, Maine, became home to the buzziest new team in US soccer
Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.
WPP sinks to lowest since 2009 on bleak outlook for ad spending
The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...
Coors Light made a cold plunge in the shape of Patrick Mahomes’ head
Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...
How brands should respond to economic uncertainty and tariffs
Brands must blend empathy, transparency and emotional value to earn consumer trust.
Linda Yaccarino to step down as CEO of Elon Musk’s X after two years
Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.
JB Smoove to appear at the Ad Age Small Agency Conference
The ad industry’s newest agency owner will be joining Ad Age’s Small Agency Conference: JB Smoove.
How Suntory is marketing ready-to-drink beverages this summer
Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.
Opinion
Gen Z is rejecting the life stages brands still sell
Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.