The Mane x Ouai The Anti-Frizz Kit will launch at Sephora on Jan. 27 and is meant to open each brand to adjacent shoppers.

$90.00, Sephora The house brand Dedtergents come in Milk and Xtra Milk, but DedCool also previously partnered with Jen ...

After documenting her family's evacuation, the hairstylist and Ouai founder urges her followers not to 'forget your kindness and compassion' Catherine Santino is a Style Writer-Reporter at PEOPLE.

Kim Kardashian's former hairstylist Jen Atkin, who also co-owns popular haircare brand OUAI, took to her social media to share an update with fans about the fires that ripped through the Pacific ...