First released in 2006 to celebrate New Balance's 100th anniversary, the 992 is back. And it looks better than ever.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance is poised to reintroduce a foundational icon to its lineup, celebrating the enduring appeal of its heritage ...

Coco Gauff's line with New Balance continues to expand.

As for New Balance's own 327 Shoes, there's no denying the discount might be worth taking advantage of, as they have earned ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

Whether it be on vacation or during everyday life, walking shoes prevent blisters, instability and stress on the feet, ankles ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...