Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

Off the track, we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Mercedes F1 team

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad. The announcement has been expected for some time since leaked images of Adidas-branded Mercedes clothing were spotted last year.