NBC News wants to play a game that has not always interested the nation’s biggest purveyors of TV news. As NBC Sports prepares its coverage for this weekend’s Kentucky Derby, NBC News’ digital outlet,

NBC has done five hours of coverage on the main network on Derby Day since 2018. Sam Flood, the executive producer and president of NBC Sports Production, said the true evolution behind adding more hours while making the coverage appeal to a cross-section of viewers began after he produced his first Derby in 2006.