Oxford University Press narrowed a list down to six words and the world had the opportunity to vote for its top choice.

Will they be “DEMURE, MINDFUL”? Everyone seems to want to get in on TikToker JOOLS LEBRON'S act — even the WHITE HOUSE press ...

Demure,” a word that went viral on TikTok and became a social phenomenon, has been named Dictionary.com‘s 2024 Word of the ...

The term brain rot first appeared in Henry David Thoreau's famous "Walden," according to the Oxford University Press. How did ...

We've demure-d our way through 2024. We've played passenger princess. We've baked enough sourdough to cover the world with ...

Here’s a tiny tip of the iceberg of what we’re over as we move on to 2025. “Very demure” TikTok creator Jools Lebron, left, ...

Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.