When it comes to major rebranding, fooling around with a 102-year-old company's values is bound to attract attention, right?

Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for ...

Cars, cars, cars—they’re everywhere, right? You barely even realize they’re around unless something unusual happens. When a ...

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British car maker sparked widespread controversy last month when it ...

Jaguar, a famous luxury car brand from the United Kingdom, has embarked on a new and daring rebrand that moved away from the brand's legacy branding towards a more contemporary and vibrant direction.