Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for ...

Cars, cars, cars—they’re everywhere, right? You barely even realize they’re around unless something unusual happens. When a ...

After all, China’s newcomer brands are rapidly displacing American, European and other Asian ones there as their EV ...

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...