COMMENT: The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar sent ripples through the industry with its Type 00 Concept in 2024, and now production form has been spotted.

Jaguar, the iconic British luxury carmaker, is experiencing a notable downturn in sales. A controversial rebranding ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

Tata Motors continues to report a decline in UK sales for its Jaguar Land Rover (JLR) unit, with zero new Jaguar vehicle ...

Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand. The company sold just 49 cars in April ...

I’ve spent a fair bit of time around new electric cars in the last couple of years and there’s a trend I’m sure you’ve ...