Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

The bold look of Jaguar's latest design has drawn plenty of online criticism, but a shocking change was necessary for the moribund brand.

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...

Credit: Jaguar/Cover Images Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night (02December2024) following a controversial rebrand critics branded as “woke”.

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as "Barbie pink" amid a backlash over a radical rebrand of the iconic company.

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Despite initially causing a social media storm with its new marketing campaign, Jaguar stock has been doing relatively well ...

Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial ...