Taboola Ltd. TBLA has been a key beneficiary of the steady shift in advertising budgets from traditional media to digital ...

As AI summaries in search results devour web traffic, news publishers must move beyond derivative reporting to attract and ...

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

In today's fast-paced digital world, businesses need to come up with new strategies to get people's attention and stay ahead ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Explainer - What exactly is being banned? What are the new rules? And what does it mean for the industry and vapers?

Google also takes a sizeable chunk of online display advertising revenue via its ownership of Youtube and platforms such as Google Ads, Google Ad Manager and Google Marketing Platform.

How Walmart Connect is growing the ‘connective tissue’ of retail media The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads, ...

One of the main reasons for the flood of rubbish ads is that nearly all advertising online is now automated. For example, in the United States, 90% of banner ads, pop-ups and other digital display ...

Google and antitrust enforcers will face off Monday in federal court in Alexandria, Virginia, where the Department of Justice and 17 states will attempt to prove the company illegally monopolized ...

Enhance your digital marketing efforts with display advertising. Learn what it is, the different types, and how it can take your brand to the next level.