As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

Meta's content-moderation changes have sparked concerns over its brand-safety commitments, but advertisers are unlikely to ...

Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

Without the advocacy of Adfree Cities, the ad could have remained unchallenged. Bank's 'misleading' ad strategy banned after ...

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

Indian ads combined creativity, cultural relevance, and humour, delivering memorable campaigns that captured the attention of ...

Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign. Following on the footsteps of ...

Ad campaign optimization is like tuning up a car for a long road trip. You want everything working just right to get the most out of your fuel. In the world of advertising, this means making sure ...

We have updated recommendations for ad blockers and browser extensions to better safeguard your online activities. Creepy ads that seem to follow you from site to site. Instagram posts that appear ...

The lawsuit alleges defamation of character, that Lucas-Burke knew what she had in a campaign ad was wrong, and yet she kept running the ad. “The statements by the Defendant (Lucas-Burke ...