You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Many campaign ads are already notoriously negative and manipulative.That's why some people are worried AI might make them ...

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

Experian is kicking off the new year with an ad campaign featuring two top professional football players and their partners.

Wonder Land: A 10-year obsession with ‘Trump’ caused the party to take its eyes off what the voters really wanted. Photo: Brian Snyder/Reuters It’s a compelling story. But the truth is more ...

On Monday, the House Committee on Ethics belatedly played the role of the Christmas Grinch when it issued what are effectively sweeping new requirements for House members’ campaign and ...

Pundits have already dubbed 2024 the “podcast election.” The narrative goes like this: President Trump won over young men—historically low-propensity voters—by courting prominent ...

Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result? That seems to be what happene ...

This season introduces a new judge, Viraj Bahl, the founder and managing director of Veeba Foods. He joins the panel alongside the familiar faces of Aman Gupta, Anupam Mittal, Namita Thapar ...

Long before the days of viral videos and targeted online ads, car companies had to capture our attention with creative print ...