Adhering to a process ultimately takes away your ability as a creative to surprise clients with your work. Typically, the ...

Brands in sectors like automotive, retail, electronics, and FMCG are leading this trend, reports The Economic Times.

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first ...

TCL, the global television brand and PubMatic, an independent technology company delivering a digital advertising’s supply chain, have announced a partnership ...

Continuing its mission to empower ad agencies for success, the 4As has released its annual report of industry challenges, ...