For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising ...

Ad leaders had plenty to say about the hits, the misses and the long-form cuts that deserved more than 30 seconds. Ted Wahlberg, senior vice-president, group creative director, Mower Agency ...

Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

Are you a print subscriber? Activate your account. By Gillian Follett - 25 min 24 sec ago By Ad Age Staff - 1 hour 29 min ago By Tim Nudd - 2 hours 15 min ago By Gillian Follett - 4 hours 24 min ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven ...

The Super Bowl took place in the US yesterday, with ad slots for the game between the Philadelphia Eagles and the Kansas City Chiefs selling for $7-8 million a pop (and that’s before brands have paid ...

An expat Kiwi advertising creative has played a leading role in one of this year’s big Super Bowl ads, where a 30-second slot sells for as much as US$7 million-$8m ($12.3m-$14.1m). Instacart’s ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

Get more inspiration on the ID Blog. With digital channels like social media and pay-per-click dominating marketing budgets, many assume that creative print ads no longer play a significant role in ...

Nike’s ‘So Win’ commercial, created by Wieden+Kennedy Portland, has won the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial ... huddled to decide ...