But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...
In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.
Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...
The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...
The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...
The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...
A movie theater trade group has changed its name and hopes to continue promoting the movie-going industry. The new name, ...
The group will now be known as Cinema United, president and CEO Michael O’Leary told The Associated Press Tuesday. “It can be a little complicated having the same name as a multinational ...
The group will now be known as Cinema United, president and CEO Michael O’Leary told The Associated Press Tuesday. “It can be a little complicated having the same name as a multinational ...