In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.
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But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...
The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...
Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...
A movie theater trade group has changed its name and hopes to continue promoting the movie-going industry. The new name, ...
O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...
After years of under-investment since the pandemic, the top eight North American exhibitors have pledged to spend $2.2bn on ...
Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand In hindsight, NATO was an unnecessarily confusing acronym for a trade organization ...
The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...
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