In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

A movie theater trade group has changed its name and hopes to continue promoting the movie-going industry. The new name, ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...

The group will now be known as Cinema United, president and CEO Michael O’Leary told The Associated Press Tuesday. “It can be a little complicated having the same name as a multinational ...

Movie Theater Trade Group Unveils New Name, Cinema United, and Renewed Mission to Promote Moviegoing In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing ...