With 2023 ushering in further economic uncertainty and a continuation of the cost-of-living crisis, short-term performance metrics are similarly growing in importance. Here are six top TV advertising ...

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. Meanwhile, big companies might get even bigger, ...

Programmatic advertising is on the rise ... where they are spending time with digital channels – which is everywhere. Let’s explore three trends that are creating multichannel campaign success. With a ...

As 2023 dawns, marketers are scrambling to gain a clearer picture of what's to come. By understanding the trends that are reshaping the marketing landscape, you can lay the groundwork for your brand's ...

Some 73% of respondents say they expect event marketing budgets to increase in 2023. Event marketers say the biggest key to event success in 2023 is attracting the right attendees (32% cite). Some 43% ...

Digital marketing trends have evolved significantly in 2024 with the rise of AI in creative, increased video content, and a ...

From 2023 to 2024 ... not actively using social media in your marketing strategy, you should be – and you should start now. If staying ahead of trends feels overwhelming, social media management ...

Hershey leads US confectionery advertising in 2023, investing $212.47M on campaigns for Reese’s, Skinny Pop, and brand growth ...