Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

The action genre is evolving with streaming, spectacle and savvy stars—keeping Gen Z engaged even as classic franchises age.

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

We’ve rounded up five of the biggest social video trends that have emerged over the past month across TikTok, Instagram and other short-form video platforms—also available on our our TikTok Trends ...

Artificial intelligence’s (AI) role in ensuring that content is brand-safe, culturally intelligent, and personally relevant is growing. With content generation becoming more automated, the challenge ...

Luxury brands began charging more during the pandemic, when excess savings sent demand through the roof. But those that showed more restraint now have the best chance of shielding their profit ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

Learn how to use AI for TikTok content creation. From editing to storytelling, unlock the secret to viral success with this ...