Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

The ongoing market correction is hitting tech stocks particularly hard. Some popular social media and internet stocks are now significantly ...

Meta Platforms has ensured it is a leading supplier and consumer of the most critical commodity of the digital ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

This month marks five years since the covid market downturn. Though the initial downturn on March 9, 2020, was dramatic—the US stock market lost nearly 8% in one day—the US stock market ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

The frenzy over the new Chinese AI agent Manus has created a parallel trading market on social media platforms and some websites selling second-hand items. Some users who have managed to get limited ...

Savvy entrepreneurs quickly jumped on the wagon to promote themselves and their (or others) products, eventually evolving into the mass social media marketing industry we are all familiar with today.

The social app industry has a market size of approximately $330 billion. This has been primarily driven by Meta Platforms apps: Facebook and Instagram. How many social media accounts are there ...

Concern over an economic downturn has driven a stock market rout that wiped $1.7 trillion from the S&P 500 – the world’s most-watched equity index. It fell by 2.7 percent, dragging it 9 ...

The United States’ stock market has shed more than $1.7 trillion in value after US President Donald Trump declined to rule out the possibility the economy could enter a recession this year.