Bengaluru: Move over static posters — 2024 was the year digital billboards stole the spotlight, transforming streets into ...

Unlike mobile or web applications, outdoor advertising can communicate with many people at once. The emergence of various ...

Multi-modal transportation hub, which sees 30 to 40 million visitors, a year recently installed the 33ft-long LED screen to ...

Kintyre Holdings (JA) Limited, formerly iCreate Limited, reported a notable increase in quarterly profits for the July to ...

“As AI technology continues to evolve, it will likely become an integral part of the outdoor advertising landscape ... mobile apps and digital screens, enabling real-time optimisation across all ...

Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

The OOH agency’s MD says the present political and regulatory landscape is uncertain, leading to a cluttered and unsafe urban ...

Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of ...

Objective In 2018, the Chinese tobacco industry initiated the nationwide ‘civilised smoking environment’ campaign via a 5-year action plan. The goal of this study was to analyse content of reports ...

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

Donald Trump has announced that he’s naming out lesbian Fox News host Tammy Bruce to a State Department position, despite her ...

Norwegian Cruise Line (NCL), announced that Norwegian Bliss and Norwegian Breakaway and will each undergo significant updates ...