Multi-modal transportation hub, which sees 30 to 40 million visitors, a year recently installed the 33ft-long LED screen to ...

Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

The OOH agency’s MD says the present political and regulatory landscape is uncertain, leading to a cluttered and unsafe urban ...

Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of ...

Objective In 2018, the Chinese tobacco industry initiated the nationwide ‘civilised smoking environment’ campaign via a 5-year action plan. The goal of this study was to analyse content of reports ...

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

Donald Trump has announced that he’s naming out lesbian Fox News host Tammy Bruce to a State Department position, despite her ...

The brand’s head of marketing tells afaqs! how the paints company marketed itself amidst new challenges within the category.

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...

Transform your outdoor space with 2025's top garden trends. From modern planting ideas to small garden ideas, discover the latest styles to elevate your outdoor ...

The largest French film festie outside France keeps growing. Baguettes, wine and cigarettes optional but encouraged.

From the first floor St Michael's Mount is clearly visible and within walking distance of the property. Situated on a tidal ...