Multi-modal transportation hub, which sees 30 to 40 million visitors, a year recently installed the 33ft-long LED screen to ...

Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of ...

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...

These Very discount codes will help you save big on fashion, electricals and more - From clothing and fragrances to tablets ...

Like any projector, they also can't compete with ambient light. An ambient light-rejecting screen can help considerably, but ...

A developer submits plans for a large advertising screen in Norwich, but some residents say they are against the idea ...

U.S. stock indexes are feeling pressure from better-than-expected reports on the job market and business activity. The S&P ...

U.S. stock indexes are slipping following better-than-expected reports on the job market and business activity. The S&P 500 ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a strategic ...

At CES 2025, French microLED display firm Aledia has announced that its $200m state-of-the-art microLED production line in Grenoble is ready to support customer demand ramp-up to nearly 5,000 wafer ...