Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of ...

Multi-modal transportation hub, which sees 30 to 40 million visitors, a year recently installed the 33ft-long LED screen to ...

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...

Lisa Kudrow revealed during an interview on “The Drew Barrymore Show” (via People) that she recently discovered a note the ...

At CES 2025, Smart lighting maker Nanoleaf announced its new new PC Screen Mirror Lightstrip. The accessory is a great way to ...

A developer submits plans for a large advertising screen in Norwich, but some residents say they are against the idea ...

For this review, I received the black version of the OnePlus 13, with 512GB of UFS 4.0 storage and 16GB of RAM, with an ...

U.S. stock indexes are feeling pressure from better-than-expected reports on the job market and business activity. The S&P ...

U.S. stock indexes are slipping following better-than-expected reports on the job market and business activity. The S&P 500 ...