Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold ...

The company steered towards recreating a simpler version of its old logo, following a trend set by other car brands. The new logo looks like the old design but it's simpler, offers a modern look ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

The chief strategy officer at Regal Brands Global, which now runs the venerable department store, talks to Retail Dive about what comes next.

FANS have mocked the rebranded Six Nations logo and compared it to a “Mars bar advert”. The iconic tournament has ditched ...