The gels, goos, and performance drinks designed for athletes work, really well. But what about when we’re not pushing the ...

Gatorade has announced that two fan-requested Gatorade flavors, Midnight Ice and Lightning Blast, will join its permanent lineup after years of limited availability according to Allrecipes.

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PepsiCo and rival Coca-Cola are taking different paths on the issue of diversity. In a memo sent to employees and released ...

Garrett Waggoner and Andy Gay came up with their idea for flavored-water startup Cirkul as Dartmouth football teammates — and ...

Hydration drinks seem to be all the rage lately. Why? Dunno. Maybe the rise of the “sober curious” movement has people ...

a new sports drink priced at just Rs10 for 150 ml bottles. This competitive pricing is expected to challenge established players like Gatorade and Powerade, which are sold by PepsiCo and Coca ...

Celsius benefits from Alani Nu acquisition, international expansion, and the Subway deal. See why CELH stock is a Hold due to ...

A bottle of Veuve Clicquot Brut ... options at this year’s festivities in New Orleans, with water at a much more reasonable price of $7 and a Gatorade costing $9. The food reached pricey levels ...

Cirkul bills itself as somewhat of a hybrid between electrolyte drinks like Gatorade ... you popped in a bottle and just drank it?'" Waggoner says. The idea wasn't quite new: Nuun, which makes ...

Shawn Michael Jones for The New York Times Supported by By Julia ... to or better than those of lab-concocted performance drinks like Gatorade. Follow-up studies have continued to show similar ...

While in custody, Mr Fines said he was forced to urinate in a Gatorade bottle that friends and family had originally brought for him and his co-plaintiffs to drink. When the bottles were full ...