The gels, goos, and performance drinks designed for athletes work, really well. But what about when we’re not pushing the ...

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Hydration drinks seem to be all the rage lately. Why? Dunno. Maybe the rise of the “sober curious” movement has people ...

Celsius benefits from Alani Nu acquisition, international expansion, and the Subway deal. See why CELH stock is a Hold due to ...

Gatorade today announced the launch of Gatorade Hydration Booster – a new electrolyte drink mix designed to be the perfect all-day hydration hero.

Owala is set to release a new FreeSip design and this So Eggstra water bottle is anything but ordinary. Here's where to grab ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Family-owned spirits company, Bacardi is meeting consumer demand for lighter, more premium drinks and evolving drinking ...

Since Más+ by Messi launched in Miami in June, over 3.5M units have been consumed. While the brand is naturally attracting ...

this new collection includes the calming shade in a new size: a 24-ounce bottle. Its subtle blue base and classic gray-white lid are reminiscent of a cottage getaway. Whether you’re running ...

PepsiCo is part of a growing list of companies that have scaled back diversity and inclusion programs in the wake of Donald ...

CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.