Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. The report was based on data from a ...

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

It might seem like everyone is becoming an influencer these days, posting photos and videos about their lives on platforms like TikTok, Instagram, and YouTube, while gaining thousands of followers ...

The nuances to influencer marketing are many - there are vloggers and bloggers, creators and curators, nano, macro and, notably, micro. So what is a micro-influencer, why do they work, and how have ...

Audience Size Audience size is often the first characteristic that is looked at by marketers. Sponsored post rates vary based on influencer size. Nano and micro-influencers charge between $100–$1,000 ...