Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. The report was based on data from a ...

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

It might seem like everyone is becoming an influencer these days ... Nano influencers are those with 0 to 10,000 followers, micro influencers are those with 10,000 to 100,000 followers, and ...

The biggest spenders in influencer marketing this IPL will come from the entertainment and streaming sector (30%), followed ...

Audience Size Audience size is often the first characteristic that is looked at by marketers. Sponsored post rates vary based on influencer size. Nano and micro-influencers charge between $100–$1,000 ...

The nuances to influencer marketing are many - there are vloggers and bloggers, creators and curators, nano, macro and, notably, micro. So what is a micro-influencer, why do they work, and how have ...