Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

He based his textbook on ideas synthesized from economics ... including relationship marketing and social, place and person marketing. The austere black-and-white text of 1967 has evolved into a ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

So, let's discuss the times those emails are appropriate, along with some design best-practices ... Although these are bulk emails typically sent by marketing automation platforms, using a plain text ...

Easterling uses Community, a text-marketing startup backed by Ashton Kutcher that enables celebrities, influencers, and more recently businesses and media brands like ViacomCBS to send texts ...