In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

This aspect of marketing mix requires some research on the part of the marketer or marketing team. To determine the most reasonable price, there needs to be ample research, ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

In “Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI. The guide: ...

B2C insights can be sourced from a mix of qualitative and quantitative methods that include personas, journey mapping, empathy interviews, ethnographic research, social media harvesting, design ...

The Next Generation Of The Marketing Mix Model - 03/07/2025. Former Dentsu, Kantar, ... market research, mobility patterns, and purchase behavior. ...

Advertisers use marketing mix models in three key areas, the research found: demonstrating that marketing contributes to top-line and bottom-line performance, forecasting and optimisation. John Lynch, ...

Marketing Mix: The 4 Ps of Marketing and How to Use Them. By. Will Kenton. Updated Jul 30, 2024. ... European Credit Research Institute (ECRI) By. Will Kenton. Updated May 24, 2021.