In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

This aspect of marketing mix requires some research on the part of the marketer or marketing team. To determine the most reasonable price, there needs to be ample research, ...

In “Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI. The guide: ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

B2C insights can be sourced from a mix of qualitative and quantitative methods that include personas, journey mapping, empathy interviews, ethnographic research, social media harvesting, design ...

The Next Generation Of The Marketing Mix Model - 03/07/2025. Former Dentsu, Kantar, ... market research, mobility patterns, and purchase behavior. ...

Marketing Mix: The 4 Ps of Marketing and How to Use Them. By. Will Kenton. Updated Jul 30, 2024. ... European Credit Research Institute (ECRI) By. Will Kenton. Updated May 24, 2021.