Tanning beds have had a complicated journey from their early origins in medical therapy to becoming a popular beauty trend.

Libraries are one of the cornerstones of modern society, and though technology continues to change, libraries have not lost ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Discover how the latest digital marketing trends like AI-driven personalization, social commerce etc are driving dropshipping ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Citi analysts called Meta a “top pick” Tuesday, after the social media giant showcased its strength in digital advertising at the Cannes Lions International Festival of Creativity.

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said.

Mobile advertising is any form of advertising that appears on mobile devices such as smartphones and tablets. Companies advertise with text ads via SMS, banner advertisements, other display ads ...

Example: A marketing agency tests messaging variations in a text ad campaign for a client. They create multiple ad sets with different headlines, descriptions and CTAs.