Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Shares in London-based advertising giant WPP plunged 18%, stoking anxiety about the ad business as it battles economic ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Advertising restrictions on platforms like Meta ... permitted in men’s sexual health ads versus those for women and ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Examples of Stereotyping Teenagers in Advertising. Part of the series: Promotion & Marketing. Stereotyping teenagers in advertising is something that happens on a daily basis in a variety of ways.

A BMJ investigation finds more than 90 deals between brands of food or drink that is high in fat, salt, or sugar and sporting entities, amid concerns over such sponsorship’s impact on the UK’s obesity ...

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil  and ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Artists perform many of their hits thousands upon thousands of times. So how can they forget the lyrics to their own songs?